JINXIN provides full-service representation with marketing analysis, product marketing, customer relations development, program management, consulting, and sales services. For any company looking to move between the growing Asian markets and the large US industrial military and commercial base, successful marketing of your products will place you in a solid position to launch your expansion. JINXIN can provide the right information and the right connections to make this a reality. With our experienced and well-connected team, JINXIN is uniquely qualified to provide these services for your company. Below is a description of our products and services. If you have any questions or require additional information, please let us know.
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MARKET ANALYSIS
- Study of the customer, their current operational situation, the problems they encounter
- Identify customer’s fiscal plans and budgetary constraints
- Research and reveal upper management (Senior military leaders) opinions and attitudes
- Recommendation on what it would take to sell your products
- Short-term arrangements (4-6 weeks)
- Most appropriate for new product introduction
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PRODUCT MARKETING
- Active Marketing of your product(s)
- Includes lobbying efforts and generating interests within the customer organization
- Specific product and specific customer(s)
- Short-term arrangements (2 - 6 months)
- Most appropriate for low-value items that require little or no follow-on support
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CTG PROGRAM MANAGEMENT
- “Cradle-to-Grave” Management of your program, from inception and contractual negotiations to definitizations, order development, production, delivery, and after-market support, including sustainment and upgrade requirements.
- Specific product(s), Specific Customer
- Long-term arrangements (normally over 3 years)
- Most appropriate for large, high-value systems that require follow-on support, training, and logistics systems set-up.
BASIC COMPANY REPRESENTATION
- Business development of products
- Conduct follow-up visits to key decision makers on behalf of your company
- Coordinate your visits to ensure you meet the key decision makers and influencers
- Meet the right people the first time, beat out the competition
- Provide information on key personnel, including their opinions of your products and potential
- Search and Identify new potential customers
- Long-term representation (2-3 years)
- Most appropriate for new companies looking to build a solid customer base for future business
FULL SERVICE COMPANY REPRESENTATION
- Includes Basic Company Representation services
- Business Development for entire company
- Marketing service for each Specific product(s)
- Identifies and Targets all potential customers
- Provides CTG Product Management for each product
- Provides Market Analysis for each product
- Long-Range Market Development (normally over 3 years)
- Most appropriate for companies that are established in the market but have several projects with the customer(s) that need on-site and on-call services in a dynamic marketing environment in order to beat out other international competitors and increase market share
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In order to achieve marketing success, we provide a two-phased plan to your sales process: an exploratory phase and an implementation phase.
The exploratory phase is a study of the customer, their current operational situation, the problems they encounter that you may be able to solve, budgetary constraints, upper management opinions and attitudes, and our recommendation on what we think it would take to sell your products. This phase can save you a tremendous amount of time and money by identifying exactly what you’re up against for a specific product and exactly what you will need to close the deal. After this study, you may find that such a deal can easily and quickly be made and move on to the Implementation phase or you may find that there are obstacles to be overcome and closing the deal may require some strategic adjustments. In either case, you are now armed with the knowledge to get it done.
The implementation phase is the active marketing of the product, including targeting specific decision makers with follow-up efforts, lobbying the appropriate government agencies for funding and decisions, and actively developing customer knowledge of (and desire for) the product and its benefits at all levels of the customer’s organization. Using the information and experience gleaned from the exploratory phase, this implementation will enable you to quickly close the deal and get the sale.
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